Uma conversa com André Santos da Nectar Interactive em que se fica a saber a importância da gamificação… entre outras coisas

A Nectar Interactive faz parte do mundo da Bee Engineering.

Esta conversa serviu para ficar a saber o que faz, abrir o mundo da Gamificação, explanar os produtos, como os Advergames e a forma cada vez maior que tem este tipo de comunicação entre quem faz e quem recebe.

Em perspectiva:

Advergame

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An advergame is a form of advertising in video games, in which the video game is developed by or in close collaboration with a corporate entity for purposes of advertising a brand-name product.

While other video games may use in-game advertising (such as an advertisement on a virtual billboard or branding on an in-game object), an advergame is differentiated by the Interactive Advertising Bureau as a “game specifically designed around [the] product or service being advertised”.

An advergame is considered a type of advertainment.

Advergames are commonly targeted to minors, who tend to be more responsive to persuasive messages that can be embedded in such games.

Concerns have been raised by parents and advocates for children that such advergames can influence children’s habits, particularly food-based products.